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 Form, function, and art have a new outlet. The Internet is reaching a new audience today. The audience is larger and more richly textured, and with today's search technologies as enablers, questionably human. Designing for the Internet requires an understanding of its layers. With more than 200 million unique users each day, designing the Internet for Yahoo! is always about scale. |
 Integrated test cycles help create usable product. |
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 Yahoo! Shopping I joined Yahoo! to work on the redesign of its shopping property in 2003 and helped shape its interaction and visual design. I helped architect two new product features, the shopping list and SmartSort and executed their visual design. I lead the site architecture integration and visually designed Yahoo! Shopping Holiday 2003. As an integrated seasonal promotion, Holiday 2003 incorporated comprehensive top 10's and merchandised gift guides. |
 Yahoo! SmartSort Originally created for travel, SmartSort was finally implemented for shopping. The prototype exposed a powerful sorting function, but was poorly exposed in its user interface. Using the Rapid Iterative Testing and Evaluation method, I validated some of the key assumptions about slider bar usability, search, natural language, and layout within 2 weeks. Another month yielded the final interface which was then comprehensively tested by a third party. SmartSort is now being looked to be the next individualization tool for Yahoo!s network. |
 Yahoo! FareChase Farechase was purchased by Yahoo! last year for their travel meta-search technology. Their user experience was on par with the competing online travel agencies (OTAs), but wasn't differentiated; it was easy to think they just another travel supplier. We have 2 goals we're trying to achieve with this interface, a.) let people know that FareChase is not an OTA, b.) and make narrowing down your results easier. Here's where we are so far... |